SEO Case Studies

SEO Case Studies

16+Years of SEO Experience
1100+Clients Worked With
30+Countries Served
AI SEOGEO + AEO Expert

Career figures for founder Prageeth across 16 years of SEO work, including projects before TechSpinners.

TechSpinners has served clients in more than 30 countries. For every client, rankings are only the start. These case studies show page one Google rankings, recommendations in ChatGPT, and the online sales and enquiries that follow, measured in Google Analytics 4. We work across very different markets: pet food e-commerce in the UAE, online pharmacies in Oman and Qatar, a tile showroom in Ireland and a language institute in Kerala.

The method stays the same. We fix the technical base, map every keyword to one page, write content that answers real buyer questions and build trust signals that Google and AI search engines can verify. Then we track every sale, form enquiry, phone call and WhatsApp click, so you see exactly what SEO brings to your business.

Each project is led by Prageeth, founder of TechSpinners, with 16 years of SEO experience.

Results at a glance

 

Client Page one #1
PetCentral, UAE 6 4
Avicen, Oman 5 2
RAF Pharmacy, Qatar 2 2
Tilex, Ireland 4 0
TILS, Kerala 6 5

Want to see more ranking screenshots from our clients? Browse our SEO portfolio.

Case study 1: PetCentral – Ranking #1 for Pet Food Online in the UAE

PetCentral now ranks #1 on Google for “pet food online UAE” and three high-intent product searches, against regional chains and global marketplaces.

  • Client: PetCentral, an online pet store selling premium dog and cat food, treats and supplies across the UAE
  • Industry: Pet care e-commerce (Shopify)
  • Market: United Arab Emirates

The challenge

The UAE pet food market is crowded. PetCentral competes with large pet chains, supermarket delivery apps and Amazon.ae, all with stronger domain authority. The store carries hundreds of products from brands such as Royal Canin, Hill’s Science Plan, Nulo, Applaws, Purina Pro Plan, Stella & Chewy’s, Primal and Inaba. Many product pages used thin or manufacturer-copied descriptions, and the Shopify setup created duplicate paginated URLs.

What we did

  1. Technical clean-up. We fixed Shopify pagination canonicals so Google indexed one clean version of each collection page.
  2. Product content at scale. We rewrote product descriptions in one consistent, entity-rich format: a short intro, key benefits, product details and a unique meta description for every product.
  3. Category targeting. We mapped commercial keywords such as “grain free dog food”, “dog air dried treat” and “dog functional treats” to dedicated collection pages.
  4. Rich results. We set up Google Merchant Center and the Customer Reviews programme so product ratings can appear in search.
  5. Tracking. We configured GA4 cross-domain tracking across the store, Shopify checkout and Tabby, so organic revenue is measured correctly.
  6. Competitor and content gap analysis. We audited the blog against UAE pet store competitors and planned content to fill the gaps.

Results

Keyword Google position
pet food online UAE #1
dog air dried treat #1
dog functional treats #1
grain free dog food #1
buy pet food #6
pet food #6

Four #1 rankings, and page one for the highly competitive head terms “pet food” and “buy pet food”.

Selling online in the UAE? See our SEO services in Dubai.

Case study 2: Avicen Pharmacy – Ranking #1 for Online Pharmacy in Muscat and Oman

Avicen now ranks #1 on Google for “online pharmacy Muscat” and “online pharmacy Oman”, and on page one for every delivery search we track.

  • Client: Avicen Online, an online pharmacy delivering medicines, wellness and personal care products in Oman
  • Industry: Healthcare and pharmacy e-commerce
  • Market: Muscat and the rest of Oman

The challenge

Pharmacy is a YMYL (Your Money or Your Life) category, so Google applies stricter trust standards. Avicen had to prove it was a real, licensed pharmacy with verifiable business details. It also needed to appear in AI answers, because people increasingly ask ChatGPT and Google AI Overviews where to order medicines online in Muscat.

What we did

We ran a full GEO and AEO audit and delivered a 7-step action plan:

  1. Schema markup. Pharmacy, Organization and LocalBusiness schema with address, opening hours and contact details, so search engines understand Avicen as a real Muscat business.
  2. Entity paragraphs. Clear, factual paragraphs on key pages stating who Avicen is, where it delivers and what it sells, written so AI engines can quote them.
  3. FAQ content. Question-led sections answering delivery, prescription and payment questions, marked up with FAQPage schema.
  4. Location targeting. Keyword mapping for “online pharmacy Muscat”, “pharmacy delivery Muscat Oman” and related searches.
  5. Blog strategy. Health and wellness topics that build topical authority and earn links.
  6. Trust signals. Visible licensing, pharmacist and contact information to meet YMYL expectations.
  7. Citation building. Consistent business listings and mentions across Omani directories and platforms.

Results

Keyword Google position
online pharmacy Muscat #1
online pharmacy Oman #1
online pharmacy Muscat Oman #2
pharmacy delivery Muscat Oman #2
Muscat pharmacy online delivery #6

All five tracked keywords rank on page one, four of them in the top two.

12 months of organic growth

Organic clicks from Google grew from under 10 a day to over 200 a day in 12 months (October 2025 to October 2026), according to Google Search Console.

Metric (last 12 months, Google Search Console) Result
Total clicks 24,200
Total impressions 802,000
Average CTR 3%
Average position 7.4

avicen-case-study

Growth was steady all year, with the sharpest rise from September 2026 onwards, when daily clicks passed 200 for the first time.

Online sales: last 28 days (Google Analytics 4)

In the last 28 days (28 September to 25 October 2026), Avicen’s online store sold 309 items worth OMR 2,132, from 12,641 product views.

E-commerce metric (GA4, 28 days) Result
Items viewed 12,641
Items added to cart 2,316
Items purchased 309
Item revenue OMR 2,132.150

avicen-seo-casestudy

With GA4 e-commerce tracking on the Shopify store, every product view, add to cart and purchase is measured, so SEO is judged on sales, not only rankings.

When someone asks ChatGPT for an “online pharmacy Muscat”, Avicen Online is the first pharmacy it recommends, with its delivery times, product range, free delivery threshold and WhatsApp number, citing Avicen’s own website as the source.

avicen-ai-seo-result

This is the result of our GEO work: the schema, entity paragraphs and FAQ content gave AI engines clear, quotable facts about Avicen.

Running a business in Oman? See our SEO services in Oman.

Case study 3: Tilex, Ireland – Page One for Tiles in Dublin and Drogheda

Tilex ranks #2 for “floor tiles Drogheda” and on page one for “tiles in Dublin”, “floor tiles in Dublin” and “bathroom tiles in Dublin”, one of Ireland’s most competitive local retail markets.

  • Client: Tilex, a tile supplier offering floor, wall and bathroom tiles in Ireland
  • Industry: Home improvement retail
  • Market: Dublin, Drogheda and the wider Leinster region

The challenge

Tile buyers in Dublin compare several large showrooms and national chains online before they visit. Tilex needed to rank for local, high-intent searches in Dublin while also winning its home area around Drogheda. Product category pages had to compete with retailers that have far larger catalogues and older domains.

What we did

  1. Local SEO. Optimised the Google Business Profile, NAP consistency and Irish directory citations for Dublin and Drogheda.
  2. Location and category pages. Separate, useful pages for floor tiles, bathroom tiles and each target town, each mapped to one keyword so pages do not compete.
  3. On-page optimisation. Titles, headings and copy rewritten around buyer questions on sizes, finishes, rooms and installation.
  4. Visual search. Descriptive file names and alt text on tile and showroom images, so products surface in Google Images.
  5. Technical fixes. Page speed, mobile layout and LocalBusiness and Product schema.
  6. Authority building. Links and mentions from Irish home, interior and trade websites.

Results

Keyword Google position
floor tiles Drogheda #2
floor tiles in Dublin #6
tiles in Dublin #6
bathroom tiles in Dublin #9

All four tracked keywords rank on page one of Google Ireland.

Want similar local results? See our full range of search engine optimization services.

Case study 4: TILS, Calicut – #1 for Foreign Language Courses in Calicut

TILS ranks #1 on Google for five language course searches in Calicut and Kerala, covering French, German and Spanish.

  • Client: TILS, an international language institute in Calicut offering French, German and Spanish courses
  • Industry: Education and training
  • Market: Kozhikode (Calicut) and Kerala, with online learners across India

The challenge

Demand for foreign languages in Kerala is driven by study abroad, nursing and job migration to Germany, France and Spain. Students search by language and by city, so every course needed its own visibility. TILS competed with Kochi-based institutes, national online platforms and coaching centres that list many languages on a single page.

What we did

  1. One page per course. Dedicated pages for French, German and Spanish, each targeting the course plus “Calicut” or “Kerala”.
  2. Student-focused content. Course levels (A1 to C1), exam preparation such as DELF, Goethe and DELE, batch timings, online and offline options and fees.
  3. Local SEO. Google Business Profile optimisation, reviews from students and consistent listings across Indian education directories.
  4. Schema. EducationalOrganization, Course and FAQPage markup so course details appear in rich results and AI answers.
  5. Internal linking. Links between course pages and the institute page to build topical authority for “language institute Calicut”.

Results

Keyword Google position
international language institute Calicut #1
Spanish language institute Kerala #1
French language institute Calicut #1
French classes in Calicut #1
German language course Calicut #1
Spanish language institute Calicut #2

Five #1 rankings and a #2, covering every language and both city and state searches.

Based in Calicut? Talk to our SEO company in Calicut, or see how we work as an SEO company in Kerala.

Case study 5: RAF Pharmacy – #1 for Online Pharmacy in Qatar

RAF Pharmacy moved from #15 and #18 to #1 on Google Qatar for “online pharmacy” and “online pharmacy Qatar”, and now earns about 17,500 clicks a month from Google.

  • Client: RAF Pharmacy, an online pharmacy in Qatar
  • Industry: Healthcare and pharmacy e-commerce
  • Market: Qatar
  • Engagement: January 2026 onwards

The challenge

Online pharmacy is a YMYL (Your Money or Your Life) category, where Google ranks only sites it trusts on health topics. RAF Pharmacy needed to rank for a wide range of medicine, health and product searches against national pharmacy chains and marketplaces.

What we did

  1. Technical SEO. Clean indexing, site structure and Core Web Vitals across a large product catalogue.
  2. Product and category content. Unique, accurate descriptions for medicines and health products, written to answer real customer questions.
  3. Trust signals. Visible pharmacy registration, pharmacist details and clear contact and delivery information to meet YMYL standards.
  4. Schema. Pharmacy, Organization, Product and FAQPage markup.
  5. Authority building. Health and local citations and links from relevant websites.

Rankings: before and after

Keyword January 2026 Now
online pharmacy #15 #1
online pharmacy Qatar #18 #1

Both are broad, high-competition head terms, the hardest searches to win in the pharmacy category, and RAF Pharmacy now holds the top spot for both.

Search Console: last 28 days (October 2026)

Metric Result
Total clicks 17,500
Total impressions 3.3 million
Average CTR 0.5%
Average position 5.7

raf-seo-case-study

With #1 rankings for its main keywords, the site now earns 520 to 740 clicks a day and 3.3 million impressions a month from Google.

Online sales: last 28 days (Google Analytics 4)

In the last 28 days (28 September to 25 October 2026), RAF Pharmacy’s website sold 437 items worth QAR 19,710, from 83,519 product views.

E-commerce metric (GA4, 28 days) Result
Items viewed 83,519
Items added to cart 2,783
Items purchased 437
Item revenue QAR 19,710.11

With more than 10,700 products tracked in GA4, the store can see exactly which items search traffic sells.

When someone asks ChatGPT for an “online pharmacy Qatar”, RAF Pharmacy is the second pharmacy in its list of the best online pharmacies in Qatar. ChatGPT describes its online ordering, home delivery within two hours and pharmacist guidance, and cites RAF Pharmacy’s official website.

raf-chatgpt-ai-seo-case-study

Selling online in Qatar? See our SEO services in Qatar.

Case study 5: Our own results: TechSpinners

We Use the Same Methods on Our Own Brand

Ask ChatGPT for an “AI SEO expert Calicut” and Prageeth P of TechSpinners is the first expert it names, with his 16 years of SEO experience, his AI SEO specialisation, the TechSpinners website and his phone number.

ai-seo-expert-prageeth-seo-portfolio

The entity content, schema and citations we build for clients are the same ones that put our own founder at the top of AI answers.

Learn more about Prageeth as an AI SEO specialist in India and an SEO expert in Calicut.

Closing CTA and FAQs

Want Results Like These?

Share your website and the keywords that matter to your business. Prageeth will check where you rank on Google and in AI answers today, and send a clear plan to reach page one.

WhatsApp +91 7736791900

Or send your details through our contact page.

SEO Case Studies: Frequently Asked Questions

How long did these clients take to reach page one? Most local and niche keywords moved to page one within 3 to 6 months. Competitive head terms such as “pet food” take longer and need ongoing content and authority building.

Do you work with businesses outside Kerala? Yes. These case studies cover the UAE, Qatar, Oman, Ireland and Kerala. We also work with clients across the GCC, the UK and Canada.

Are these rankings verified? Yes. Each ranking was checked on Google for the client’s target country.

Can you get my business into ChatGPT and Google AI Overviews too? Yes. Our GEO and AEO work, as in the Avicen case study, uses schema, entity content and citations so AI engines can name and cite your brand.

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