In the new era of digital marketing, Artificial Intelligence plays vital role in improving sales and marketing. In SEO filed, AI will have significant impact on search engine ranking especially Google ranking. It’s the time for SEO Companies to include AI in SEO strategies. First let’s overview some basics of SEO and AI.
SEO is nothing but Search Engine Optimization that practically increases the quantity as well as the quality of the traffic to your website by means of organic search engine results. In order to understand SEO in a more realistic way, you need to go through the following.
You might be using the search engine like, Google to answer most of your questions. But have you ever wondered how it could generate a huge list of answers to your questions? Basically, Google uses crawler that will go beyond to collect the information through the internet. Once the search has been completed, then the crawler will bring all the 0s and 1s back to build an index to the search engine. Then the index is passed through an algorithm that will try to match all your queries.
The artificial intelligence is the simulation of human intelligence that could be achieved by machines like computers. This includes learning, reasoning as well as self-corrections. They are generally three different types of artificial intelligence is available.
Below are the strategies that will help you to know how Artificial Intelligence can work in SEO.