Career figures for founder Prageeth across 16 years of SEO work, including projects before TechSpinners.
AI agents in ChatGPT, Gemini, Claude and Google AI Mode now search, compare and pay over UPI for your customers. I help Indian brands and online stores become the store those agents choose.
Agentic commerce is shopping where an AI agent acts for the buyer. The agent finds products, compares prices and reviews, fills the cart and completes payment within limits the buyer sets. Your customer may never open your website. The agent reads your product data, policies and reputation, then decides who gets the order.
That changes what you optimise for. Ranking a page is no longer enough. Your catalogue, schema, stock, price and checkout must be readable and actionable by machines.
The payment rails are ready. Most Indian product catalogues are not.
| Protocol | Backed by | What it does for your store |
|---|---|---|
| Universal Commerce Protocol (UCP) | Google, Shopify and 20+ partners (Jan 2026) | Lets agents discover products, build carts, check out and track orders |
| Agentic Commerce Protocol (ACP) | OpenAI and Stripe (Sept 2025) | Powers checkout inside ChatGPT |
| Agent Payments Protocol (AP2) | Verifies that an agent is authorised to pay | |
| Model Context Protocol (MCP) | Open standard | Connects AI agents to your catalogue, stock and order tools |
| Unified Agent Protocol (UAP) | NPCI (in development) | Lets verified agents make UPI payments within user limits |
1
I test how ChatGPT, Gemini, Perplexity and Google AI Mode see your brand and products today, then score your catalogue, schema, policies and checkout against what agents need.
2
Clean titles, GTINs, attributes, variants, live price and stock, synced to Google Merchant Center and AI shopping surfaces.
3
Product, Offer, AggregateRating, MerchantReturnPolicy, ShippingDetails, Organization and FAQPage schema, built with my SEO engineering approach.
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Setup guidance for Shopify, WooCommerce and custom stacks, working with your developer or my developer partners.
5
Gateway review for Razorpay, Pine Labs and Cashfree flows, clear refund and delivery policies, and order confirmation that agents can read.
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Comparison content, review signals and third-party citations so AI assistants recommend your products by name.
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Custom MCP endpoints and conversational brand agents, built as an AI app development company in India.
I am Prageeth P, Senior SEO Engineer and AI SEO Consultant, and an AI SEO specialist in India. I have spent 16 years in SEO and now focus on Generative Engine Optimization and Answer Engine Optimization. Agentic commerce sits where those skills meet: structured data, technical SEO and AI visibility.
Adoption in India is still early. That is the advantage. Brands that clean their data now will be the default choice when UPI agent payments go mainstream.
See results in my SEO case studies and ranking portfolio.
Agentic commerce is when an AI agent shops for a person. It searches, compares, adds to cart and pays within rules the person sets, often without the person visiting the store’s website.
Yes, in pilots. Razorpay and NPCI have enabled UPI agentic payments in ChatGPT and Claude using UPI Reserve Pay and UPI Circle, and Pine Labs runs P3P on UPI. NPCI is building the Unified Agent Protocol to standardise this.
It is early. Pilots with Swiggy, Zepto, Zomato and BigBasket are running, and large retailers are building AI storefronts. Brands that prepare their data now will be ready when adoption scales.
UCP, from Google and Shopify, covers the full journey from discovery to post-purchase. ACP, from OpenAI and Stripe, focuses on checkout inside ChatGPT. Many stores will support both.
No. Shopify makes UCP and ACP easier, but WooCommerce and custom stores can become agent-ready with clean feeds, structured data, open APIs and a compatible payment gateway.
SEO helps people find your pages. Agentic commerce optimisation helps AI agents understand, trust and buy your products. It builds on technical SEO, schema and GEO.
Start with an Agentic Readiness Audit. I check how AI assistants see your brand, score your product data and checkout, and give you a prioritised fix list.
Find out in one audit. I will show you where AI assistants mention your brand, what blocks them from buying, and the fixes in priority order.
Serving brands in the GCC too? See my SEO company in Dubai page.
